The magazine ‘Kerrang!’ Is very unique as it uses a lot of
techniques to attract their audience. The mast-head is very bold
and noticeable. This makes the magazine more diverse and eye catching as
the mast-head is one of the biggest text on the cover. Another thing the
magazine has a secondary image with deaf Havana covering it. This is
effective as it will attract their fans and followers as the magazine will
provide information about them. At the top of the magazine it has a banner with
the all-time low and a quote they've said. This will attract their fans and
followers as they will be interested in what they have to say in the magazine.
The whole colour scheme of the magazine is red, black, white and yellow. This
is very diverse as these colours work together very well. The magazine also
features a main model in the centre which makes the magazine more appealing to
the audience. Another thing it features is a sticker on the left saying
"WIN! Tickets to see Shakira and win merch". This is good as it will
attract more people to read the magazine, and it will feel like you are getting
more for your money. The magazines main colours are red, black and white. These
colours connote a reckless and crazy vibe as the colours black and
red connote negativity and bad vibes. The colour red connotes blood
which could attract the young audience as it is exciting and humorous. The
yellow colour on the words is highlighting all the important information
informing the audience what is most important in their magazine. The way
the model is positioned connotes a mature theme as he is saluting. Maturity is
also highlighted is presented through the column on the left making the cover
more formal and neat.
Each of the techniques used has an immediate effect on the
audience. The big '30 seconds to mars' headline immediately draws the audience
in as it is the boldest and biggest text on the cover which could suggest that
the audience will look there first. The cover also has a column along the left
side of the page making it neater and cleaner for the audience to read. Along
the bottom it says a list of music bands and artists which could attract their
fans and followers. Another technique it uses is a sticker on the left saying
"WIN! Tickets to see Shakira and win merch". This is good as it will
attract more people to read the magazine, and it will feel like you are getting
more for your money. The yellow colour in the magazine makes the magazine stand
out and be noticed, this is effective as it is more enticing and eye catching.
The colour red and black connotes a danger or warning theme as those two colours
create a dark and cautious. This could attract the younger generation as they
will find it humorous and entertaining.

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